Desenvolva a sua jornada de maneira estratégia

Em um varejo disputado e com um shopper hiperconectado, o olhar estratégico para a sua jornada de compra muda a cesta de compra e conexão com a sua marca

Fast response from our catalysts
& personalized proposal.

70% das decisões de compra são decididos no momento da compra.

Isso revela que, mesmo diante de grandes investimentos em mídia e construção de marca, é no ponto de venda que a preferência se consolida e o produto ganha espaço no carrinho.

Nesse contexto, o Trade assume um papel decisivo: transformar intenção em ação. Uma jornada estratégica antecipa comportamentos, tendências e desejos do shopper, permitindo uma comunicação mais relevante, experiências mais eficazes e, consequentemente, melhores resultados de venda.

Fast response from our catalysts
& personalized proposal.

Shopper Journey Strategic
The first step to maximize channel and campaign results is to understand how the journey really happens. The Shopper Journey connects the entire journey and reveals opportunities, showing where to act to improve conversion.
Albano Neto
Albano Neto
CSO/CCO & Partner
Score +3
Etapa 01

Mapeamento de jornadas

Entender a dinâmica de compra é compreender como o consumidor se relaciona com cada canal e com a própria categoria. A partir de uma metodologia que integra dados proprietários, pesquisas de campo e análise de personas, mapeamos jornadas completas para orientar uma atuação mais estratégica e relevante em cada momento da decisão.
Etapa 02

Segmentação estratégica de execução

O desafio de grandes companhias que concentram múltiplas marcas no mesmo canal faz parte da realidade do varejo. Com um olhar orientado por dados, projeções e posicionamento de marca, estruturamos segmentações que tornam as execuções mais claras, eficientes e rentáveis para o negócio.
Etapa 03

Do global para o local

Em um cenário onde o consumo é guiado por vínculos e significados, pensar localmente se torna essencial. Transformar visões globais em experiências próximas e relevantes é o que permite às marcas construir relações mais fortes e estratégias vencedoras.
Jornada conectada e acionável

Entenda cada etapa da jornada e onde atuar com mais impacto.

Transformamos a jornada em uma leitura clara e estruturada, revelando onde estão os pontos de influência e as oportunidades de melhoria.

Shopper Journey elimina a visão fragmentada e organiza a jornada de forma integrada. Em vez de analisar canais isolados, conectamos comportamento, contexto e interação para mostrar como a decisão é construída ao longo do tempo.

O resultado é uma base estratégica para priorizar ações, ajustar experiências e investir com mais precisão nos pontos que realmente impactam a conversão.

O varejo mudou

E a sua estratégia de Trade, mudou junto? Descubra como transformar sua presença na jornada em preferência no carrinho.

A Score agency pode te ajudar a mudar a sua relação com o seu shopper e seus stakeholders.

Fast response from our catalysts
& personalized proposal.

Score

A brand and shopper experience agency that transforms touchpoints into genuine connections between brands and people.

2 Business Strategy & Transformation
1 Creative & Branding
3 Experience & Events
4 Promo
1 Research & Foresight
7 Retail & Trade
3 eCommerce & Performance
Consumer Behavior
Research & Insights
Brand Strategy & Positioning
Brand Experience & Activations
Omnichannel Experience Design
Shopper & Consumer Experience
Digital Coupons & Cashback Solutions
End-to-End Promo Campaigns
Promotional Strategy & Planning
Sampling & Activation Programs
Market & Trend Research
Category Management
Field & POS Execution
Multichannel CX Data
Omnichannel Strategy
Retail Activation
Shopper Experience
Trade Marketing
Data & Insights
Promotions & Personalization
eCommerce Strategy
Albano Neto
Albano Neto
CSO/CCO & Partner
Score +3
Britto Jr
Britto Jr
CEO e Partner
Score +3
Carolina Vanuci
Carolina Vanuci
CBO e Sócia
Score
Lucas Elias
Lucas Elias
COO and Partner
Score +3
Mauro Faustino
Mauro Faustino
CFO and Partner
Score +3
A specialist in shopper marketing, experience design, and brand building, he leads initiatives that connect strategy, creativity, and performance for global brands such as AB InBev, Diageo, Mondelez, and Stellantis. He is the creator of proprietary methodologies like Design Score and Trade Ecosystem, which transform touchpoints into value points, combining data, behavior, and emotion to generate real results.
A specialist in shopper experience and retail marketing, he integrates trade, promotions, and data to build omnichannel ecosystems focused on increasing sales and brand value.
A specialist in retail business development, she connects industries and retail networks in omnichannel programs that accelerate penetration, market share, and loyalty across major brands.
A specialist in retail production and operations, promotions, experience, digital assets, logistics, and events. He develops an integrated work system between the agency and partners, ensuring execution excellence in quality, innovation, technology, and sustainability, on a global scale.
A specialist in finance applied to shopper and retail marketing, he structures investment models, governance, and operational efficiency geared towards conversion and margin.
Score PART OF BIOSPHERA®

Score is a Brand & Shopper Experience company that connects strategy, creativity, and data to build experiences that drive real results for brands and retail.

In a landscape where decisions happen faster and across multiple channels, Score operates from brand building to activation, from the moment of purchase to the moment of consumption. It integrates design, strategy, and execution across marketing, shopper, and trade disciplines to deliver experiences that directly impact conversion and performance.

Join the network shaping the future of growth.

Tech & AI

Marketing

Sales & Retail

Consulting

IT`S
TIME
TO
REDEFINE
YOUR
GROWTH
PLAYBOOK.

© 2026
THE NETWORK FOR
GROWTH SOLUTIONS

THE NETWORK FOR GROWTH SOLUTIONS

Want to know more about how Shopper Journey and Score can help transform your business?

Connect with our growth catalysts.

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13. Document Management

This notice was updated on 11/24/2025.