Solutions
- Brand Strategy & Positioning Narrative with an approval criteria A service for brand narrative and presence across touchpoints. It gathers positioning, tone of voice and approval criteria into a routine with an owner, a deadline and a shared definition of done. The team shares one reading.
- Brand Experience & Activations Narrative with an approval criteria A service for brand narrative and presence across touchpoints. It gathers positioning, tone of voice and approval criteria into a routine with an owner, a deadline and a shared definition of done. The team shares one reading.
- Omnichannel Experience Design Service with visible resolution A service for journey and service from first contact through after-sales. It gathers journey map, contact data and resolution into a routine with an owner, a deadline and a shared definition of done. The team shares one reading.
- Shopper & Consumer Experience Service with visible resolution A service for journey and service from first contact through after-sales. It gathers journey map, contact data and resolution into a routine with an owner, a deadline and a shared definition of done. The team shares one reading.
- Category Management Assortment, price and execution A service for offer, stock and purchase in physical and digital. It gathers assortment, price and execution at the point of sale into a routine with an owner, a deadline and a shared definition of done.
- Field & POS Execution Choice, owner and pace A service for choice and pace of business transformation. It gathers the cut of what fits now, owner of the front and decision ritual into a routine with an owner, a deadline and a shared definition of done.
- Multichannel CX Data Data with one source and one reading A service for data reading and governance for decisions. It gathers data source, indicator and reading ritual into a routine with an owner, a deadline and a shared definition of done. The weekly queue guides what leadership asks of the team.
- Omnichannel Strategy Service with visible resolution A service for journey and service from first contact through after-sales. It gathers journey map, contact data and resolution into a routine with an owner, a deadline and a shared definition of done. The team shares one reading.
- Retail Activation Assortment, price and execution A service for offer, stock and purchase in physical and digital. It gathers assortment, price and execution at the point of sale into a routine with an owner, a deadline and a shared definition of done.
- Shopper Experience Service with visible resolution A service for journey and service from first contact through after-sales. It gathers journey map, contact data and resolution into a routine with an owner, a deadline and a shared definition of done. The team shares one reading.
- Trade Marketing Assortment, price and execution A service for offer, stock and purchase in physical and digital. It gathers assortment, price and execution at the point of sale into a routine with an owner, a deadline and a shared definition of done.
- Data & Insights An indicator leadership can explain A service for data reading and governance for decisions. It gathers data source, indicator and reading ritual into a routine with an owner, a deadline and a shared definition of done. The weekly queue guides what leadership asks of the team.
- eCommerce Strategy Assortment, price and execution A service for offer, stock and purchase in physical and digital. It gathers assortment, price and execution at the point of sale into a routine with an owner, a deadline and a shared definition of done.
- Promotions & Personalization Campaign logistics with an owner A service for prize and kit logistics in a campaign. It gathers inventory, shipping window and proof of delivery into a routine with an owner, a deadline and a shared definition of done. The weekly queue guides what leadership asks of the team.
- Digital Coupons & Cashback Solutions Campaign logistics with an owner A service for prize and kit logistics in a campaign. It gathers inventory, shipping window and proof of delivery into a routine with an owner, a deadline and a shared definition of done. The weekly queue guides what leadership asks of the team.
- End-to-End Promo Campaigns Campaign logistics with an owner A service for prize and kit logistics in a campaign. It gathers inventory, shipping window and proof of delivery into a routine with an owner, a deadline and a shared definition of done. The weekly queue guides what leadership asks of the team.
- Promotional Strategy & Planning Campaign logistics with an owner A service for prize and kit logistics in a campaign. It gathers inventory, shipping window and proof of delivery into a routine with an owner, a deadline and a shared definition of done. The weekly queue guides what leadership asks of the team.
- Sampling & Activation Programs Campaign logistics with an owner A service for prize and kit logistics in a campaign. It gathers inventory, shipping window and proof of delivery into a routine with an owner, a deadline and a shared definition of done. The weekly queue guides what leadership asks of the team.
- Consumer Behavior Choice, owner and pace A service for choice and pace of business transformation. It gathers the cut of what fits now, owner of the front and decision ritual into a routine with an owner, a deadline and a shared definition of done.
- Research & Insights An indicator leadership can explain A service for data reading and governance for decisions. It gathers data source, indicator and reading ritual into a routine with an owner, a deadline and a shared definition of done. The weekly queue guides what leadership asks of the team.
- Market & Trend Research Choice, owner and pace A service for choice and pace of business transformation. It gathers the cut of what fits now, owner of the front and decision ritual into a routine with an owner, a deadline and a shared definition of done.
Products
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Perfect Store
Score
Definimos e monitoramos a execução ideal no ponto de venda, garantindo consistência, visibilidade e aumento de conversão no ponto de venda.
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Trade Toolkit
Score
Criamos experiências de marca conectadas à jornada do shopper, integrando estratégia e execução para gerar engajamento, percepção e conversão.
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Shopper Journey
Score
Solução que mapeia a jornada real do shopper, identifica pontos de contato e revela oportunidades para reduzir fricção e aumentar conversão.
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Pulso
Score
Solução de inteligência estratégica que mapeia o comportamento do shopper, identifica drivers de decisão e transforma dados em direcionamentos práticos para marketing, trade e vendas.
