Score

Trade
Toolkit

Experiência que converte

Transforme estratégia e execução em experiências consistentes em todos os canais.

Fast response from our catalysts
& personalized proposal.

O Trade Toolkit conecta estratégia, criatividade e execução para transformar interações com a marca em experiências que geram impacto real em percepção e conversão. Atuamos do conceito à ativação, com foco em resultado.

Nosso Trade Toolkit resolve isso ao integrar marca, jornada e ponto de contato em uma única lógica. Desenvolvemos experiências que não apenas engajam, mas influenciam decisão, percepção e conversão.

Partimos de uma leitura estratégica do contexto, comportamento e objetivos de negócio para criar plataformas de experiência consistentes. Em seguida, estruturamos a execução de forma integrada, garantindo coerência entre canais, momentos e mensagens.​​

Mais do que um guideline, ele organiza como a marca ganha forma no mundo real, conectando estratégia, canais e execução de maneira consistente, escalável e acionável.

Fast response from our catalysts
& personalized proposal.

Trade Toolkit
Execution without strategy only generates visibility. Our Trade Toolkit connects brand objectives with shopper behavior, creating consistency and results across every touchpoint.
Albano Neto
Albano Neto
CSO/CCO & Partner
Score +3
Step 01

Estratégia e conceito de experiência

Definimos o papel da experiência na estratégia da marca, alinhando objetivos de negócio, contexto e comportamento do shopper.
Step 02

Design da jornada e interações

Desenhamos a experiência ao longo da jornada, conectando pontos de contato, mensagens e estímulos que influenciam a decisão.
Step 03

Ativação e execução integrada

Implementamos a experiência com excelência operacional, garantindo consistência entre canais, ambientes e formatos.
Step 04

Mensuração e otimização

Avaliamos impacto em percepção, engajamento e conversão, identificando aprendizados e oportunidades de evolução.
Experiência com propósito

Transforme interações em percepção, decisão e resultado.

Criamos experiências que conectam marca e shopper, influenciando o comportamento e gerando impacto direto na conversão.

O Trade Toolkit elimina experiências desconectadas e transforma cada uma delas em plataformas estratégicas. Cada interação passa a ter um papel claro dentro da jornada e um impacto mensurável no negócio. Com isso, sua marca ganha consistência, relevância e capacidade de gerar resultado real a partir de cada ponto de contato.

A toolkit ensures the brand doesn’t rely on interpretations, but instead operates from a shared system where every execution reinforces the same story.
Lucas Elias
Lucas Elias
COO and Partner
Score +3

Trade Toolkit Institucional​

Define as bases da marca no trade.​
Estabelece território, linguagem, papéis de canal e padrões de execução — criando uma presença consistente, contínua e reconhecível.​

​Toolkit Campanha​

Traduz uma ideia em experiência.​
Desdobra a campanha dentro dessas bases, adaptando mensagens, ativações e assets para cada canal e contexto — garantindo relevância e impacto ao longo da jornada.
FAQ

O que sua marca ganha com um Toolkit?

O Toolkit organiza diretrizes, prioridades e fluxos de execução para que cada canal, equipe e parceiro saiba exatamente como traduzir a estratégia da marca em experiências concretas e consistentes.

Mais do que padronizar peças, o Toolkit cria uma lógica comum de comunicação e experiência, garantindo que a marca mantenha identidade, reconhecimento e coerência em qualquer contexto.

Com estruturas, assets e direcionamentos já definidos, as ativações acontecem de forma mais ágil e alinhada, reduzindo retrabalho, dúvidas operacionais e perda de eficiência na execução.

O Toolkit permite desdobrar campanhas, ativações e experiências para diferentes canais, formatos e públicos sem comprometer a essência da marca ou a qualidade da execução.

Suas experiências estão gerando resultado ou só visibilidade?

Crie experiências conectadas à jornada do shopper e transforme interação em percepção, decisão e conversão.

Fast response from our catalysts
& personalized proposal.

Score

A brand and shopper experience agency that transforms touchpoints into genuine connections between brands and people.

2 Business Strategy & Transformation
1 Creative & Branding
3 Experience & Events
4 Promo
1 Research & Foresight
7 Retail & Trade
3 eCommerce & Performance
Consumer Behavior
Research & Insights
Brand Strategy & Positioning
Brand Experience & Activations
Omnichannel Experience Design
Shopper & Consumer Experience
Digital Coupons & Cashback Solutions
End-to-End Promo Campaigns
Promotional Strategy & Planning
Sampling & Activation Programs
Market & Trend Research
Category Management
Field & POS Execution
Multichannel CX Data
Omnichannel Strategy
Retail Activation
Shopper Experience
Trade Marketing
Data & Insights
Promotions & Personalization
eCommerce Strategy
Albano Neto
Albano Neto
CSO/CCO & Partner
Score +3
Britto Jr
Britto Jr
CEO e Partner
Score +3
Carolina Vanuci
Carolina Vanuci
CBO e Sócia
Score
Lucas Elias
Lucas Elias
COO and Partner
Score +3
Mauro Faustino
Mauro Faustino
CFO and Partner
Score +3
A specialist in shopper marketing, experience design, and brand building, he leads initiatives that connect strategy, creativity, and performance for global brands such as AB InBev, Diageo, Mondelez, and Stellantis. He is the creator of proprietary methodologies like Design Score and Trade Ecosystem, which transform touchpoints into value points, combining data, behavior, and emotion to generate real results.
A specialist in shopper experience and retail marketing, he integrates trade, promotions, and data to build omnichannel ecosystems focused on increasing sales and brand value.
A specialist in retail business development, she connects industries and retail networks in omnichannel programs that accelerate penetration, market share, and loyalty across major brands.
A specialist in retail production and operations, promotions, experience, digital assets, logistics, and events. He develops an integrated work system between the agency and partners, ensuring execution excellence in quality, innovation, technology, and sustainability, on a global scale.
A specialist in finance applied to shopper and retail marketing, he structures investment models, governance, and operational efficiency geared towards conversion and margin.
Score PART OF BIOSPHERA®

Score is a Brand & Shopper Experience company that connects strategy, creativity, and data to build experiences that drive real results for brands and retail.

In a landscape where decisions happen faster and across multiple channels, Score operates from brand building to activation, from the moment of purchase to the moment of consumption. It integrates design, strategy, and execution across marketing, shopper, and trade disciplines to deliver experiences that directly impact conversion and performance.

Join the network shaping the future of growth.

Tech & AI

Marketing

Sales & Retail

Consulting

IT`S
TIME
TO
REDEFINE
YOUR
GROWTH
PLAYBOOK.

© 2026
THE NETWORK FOR
GROWTH SOLUTIONS

THE NETWORK FOR GROWTH SOLUTIONS

Want to know more about how Trade Toolkit and Score can help transform your business?

Connect with our growth catalysts.

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