The cultural moment driving the North and Northeast

Data, culture, and strategy to turn brand presence into cultural leverage.

Fast response from our catalysts
& personalized proposal.

São João is no longer just a regional celebration — it has established itself as one of the country’s largest cultural and commercial territories. Millions of people engaged, dozens of leading cities, and brands competing for relevance in a highly symbolic and competitive environment.

The São João 2026 Report is built from the hands-on experience of those who operate within this territory, structure sponsorships, and understand how brands can strategically enter this ecosystem. More than a study, it offers an in-depth perspective on culture, sponsorship, media, trade, and influence — translated into actionable intelligence for brands that want to play the São João game without friction.

Fast response from our catalysts
& personalized proposal.

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Learn more about Report São João 2026, watch the video.

São João is Brazil’s largest cultural platform, with strong economic impact, yet still underestimated by many brands. Present in over 1,700 municipalities, it moves up to R$7.4 billion and reaches 78% of Brazilians. Our study guides investments with measurable returns and cultural legitimacy.
Felipe Bratfisch
Felipe Bratfisch
CEO e Partner
Spons
Exclusive Planning & Concept for Brands

Report
Personalized

We develop a tailored plan for brands that want to deeply understand their role within the cultural moment. We assess presence, competition, activation, cultural positioning, and expansion opportunities within the São João ecosystem.

We combine cultural insight, sponsorship intelligence, and strategic perspective to deliver a clear go-to-market for integrated campaigns or game plans.

Spons and Blend also offer customized consulting for brands looking to strategically structure their entry into São João.

From event curation to sponsorship contract negotiations, we help your brand turn cultural opportunities into relevant positioning and concrete results.

Sponsorship

Event curation and full support in negotiations.

Experience

Tailored advisory to optimize brand investments and sponsorship deliverables.

Content

End-to-end support for live content, guided by deep local cultural understanding.

Creators

Management of local content creators, delivering authenticity and cultural relevance.

Are you interested in personalized consulting services for São João?

We offer tailored consulting to plan, negotiate, and structure your brand within the biggest cultural moment in the Northeast.

Fast response from our catalysts
& personalized proposal.

Spons

We combine data, technology, and market expertise to simplify every stage of sponsorship, from strategy to ROI.

1 AI & Digital Advisory
1 Business Strategy & Transformation
1 Experience & Events
Data-Driven Culture
Research & Insights
Sponsorships & Partnerships
Felipe Bratfisch
Felipe Bratfisch
CEO e Partner
Spons
A specialist in sponsorships and entertainment, he structures platforms that transform cultural relevance in sports and entertainment into measurable brand assets, from strategy to ROI.
Spons PART OF BIOSPHERA®

Spons is a consultancy focused on developing, structuring, and maximizing sponsorship platforms for brands and rights holders. Our portfolio offers solutions across the entire sponsorship lifecycle — from strategy to ROI.

We combine market expertise, proprietary methodologies, and integrated technologies powered by Artificial Intelligence to help brands and properties make smarter decisions about where to invest and how to turn presence into real results.

Join the network shaping the future of growth.

Tech & AI

Marketing

Sales & Retail

Consulting

IT`S
TIME
TO
REDEFINE
YOUR
GROWTH
PLAYBOOK.

© 2026
THE NETWORK FOR
GROWTH SOLUTIONS

THE NETWORK FOR GROWTH SOLUTIONS

Want to know more about how Report São João 2026 and Spons can help transform your business?

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