Solutions
- Brand Strategy & Positioning Narrative with an approval criteria A service for brand narrative and presence across touchpoints. It gathers positioning, tone of voice and approval criteria into a routine with an owner, a deadline and a shared definition of done. The team shares one reading.
- Brand Experience & Activations Narrative with an approval criteria A service for brand narrative and presence across touchpoints. It gathers positioning, tone of voice and approval criteria into a routine with an owner, a deadline and a shared definition of done. The team shares one reading.
- Omnichannel Experience Design Service with visible resolution A service for journey and service from first contact through after-sales. It gathers journey map, contact data and resolution into a routine with an owner, a deadline and a shared definition of done. The team shares one reading.
- Shopper & Consumer Experience Service with visible resolution A service for journey and service from first contact through after-sales. It gathers journey map, contact data and resolution into a routine with an owner, a deadline and a shared definition of done. The team shares one reading.
- Category Management Assortment, price and execution A service for offer, stock and purchase in physical and digital. It gathers assortment, price and execution at the point of sale into a routine with an owner, a deadline and a shared definition of done.
- Field & POS Execution Choice, owner and pace A service for choice and pace of business transformation. It gathers the cut of what fits now, owner of the front and decision ritual into a routine with an owner, a deadline and a shared definition of done.
- Multichannel CX Data Data with one source and one reading A service for data reading and governance for decisions. It gathers data source, indicator and reading ritual into a routine with an owner, a deadline and a shared definition of done. The weekly queue guides what leadership asks of the team.
- Omnichannel Strategy Service with visible resolution A service for journey and service from first contact through after-sales. It gathers journey map, contact data and resolution into a routine with an owner, a deadline and a shared definition of done. The team shares one reading.
- Retail Activation Assortment, price and execution A service for offer, stock and purchase in physical and digital. It gathers assortment, price and execution at the point of sale into a routine with an owner, a deadline and a shared definition of done.
- Shopper Experience Service with visible resolution A service for journey and service from first contact through after-sales. It gathers journey map, contact data and resolution into a routine with an owner, a deadline and a shared definition of done. The team shares one reading.
- Trade Marketing Assortment, price and execution A service for offer, stock and purchase in physical and digital. It gathers assortment, price and execution at the point of sale into a routine with an owner, a deadline and a shared definition of done.
- Data & Insights An indicator leadership can explain A service for data reading and governance for decisions. It gathers data source, indicator and reading ritual into a routine with an owner, a deadline and a shared definition of done. The weekly queue guides what leadership asks of the team.
- eCommerce Strategy Assortment, price and execution A service for offer, stock and purchase in physical and digital. It gathers assortment, price and execution at the point of sale into a routine with an owner, a deadline and a shared definition of done.
- Promotions & Personalization Campaign logistics with an owner A service for prize and kit logistics in a campaign. It gathers inventory, shipping window and proof of delivery into a routine with an owner, a deadline and a shared definition of done. The weekly queue guides what leadership asks of the team.
- Digital Coupons & Cashback Solutions Campaign logistics with an owner A service for prize and kit logistics in a campaign. It gathers inventory, shipping window and proof of delivery into a routine with an owner, a deadline and a shared definition of done. The weekly queue guides what leadership asks of the team.
- End-to-End Promo Campaigns Campaign logistics with an owner A service for prize and kit logistics in a campaign. It gathers inventory, shipping window and proof of delivery into a routine with an owner, a deadline and a shared definition of done. The weekly queue guides what leadership asks of the team.
- Promotional Strategy & Planning Campaign logistics with an owner A service for prize and kit logistics in a campaign. It gathers inventory, shipping window and proof of delivery into a routine with an owner, a deadline and a shared definition of done. The weekly queue guides what leadership asks of the team.
- Sampling & Activation Programs Campaign logistics with an owner A service for prize and kit logistics in a campaign. It gathers inventory, shipping window and proof of delivery into a routine with an owner, a deadline and a shared definition of done. The weekly queue guides what leadership asks of the team.
- Consumer Behavior Choice, owner and pace A service for choice and pace of business transformation. It gathers the cut of what fits now, owner of the front and decision ritual into a routine with an owner, a deadline and a shared definition of done.
- Research & Insights An indicator leadership can explain A service for data reading and governance for decisions. It gathers data source, indicator and reading ritual into a routine with an owner, a deadline and a shared definition of done. The weekly queue guides what leadership asks of the team.
- Market & Trend Research Choice, owner and pace A service for choice and pace of business transformation. It gathers the cut of what fits now, owner of the front and decision ritual into a routine with an owner, a deadline and a shared definition of done.
Products
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Perfect Store
Score
Definimos e monitoramos a execução ideal no ponto de venda, garantindo consistência, visibilidade e aumento de conversão no ponto de venda.
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Trade Toolkit
Score
Criamos experiências de marca conectadas à jornada do shopper, integrando estratégia e execução para gerar engajamento, percepção e conversão.
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Shopper Journey
Score
Solução que mapeia a jornada real do shopper, identifica pontos de contato e revela oportunidades para reduzir fricção e aumentar conversão.
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Pulso
Score
Solução de inteligência estratégica que mapeia o comportamento do shopper, identifica drivers de decisão e transforma dados em direcionamentos práticos para marketing, trade e vendas.
Catalysts
Albano Neto- CSO/CCO & Partner @ Score, Global Products, Next Outsourcing, Plug in
A specialist in shopper marketing, experience design, and brand building, he leads initiatives that connect strategy, creativity, and performance for global brands such as AB InBev, Diageo, Mondelez, and Stellantis. He is the creator of proprietary methodologies like Design Score and Trade Ecosystem, which transform touchpoints into value points, combining data, behavior, and emotion to generate real results.
Britto Jr- CEO & Partner @ Score, Global Products, Next Outsourcing, Plug in
A specialist in shopper experience and retail marketing, he integrates trade, promotions, and data to build omnichannel ecosystems focused on increasing sales and brand value.
Carolina Vanuci- CBO & Partner @ Score
A specialist in retail business development, she connects industries and retail networks in omnichannel programs that accelerate penetration, market share, and loyalty across major brands.
Lucas Elias- COO & Partner @ Score, Global Products, Next Outsourcing, Plug in
A specialist in retail production and operations, promotions, experience, digital assets, logistics, and events. He develops an integrated work system between the agency and partners, ensuring execution excellence in quality, innovation, technology, and sustainability, on a global scale.
Mauro Faustino- CFO & Partner @ Score, Global Products, Next Outsourcing, Plug in
A specialist in finance applied to shopper and retail marketing, he structures investment models, governance, and operational efficiency geared towards conversion and margin.