Global Products

A specialist in shopper marketing, experience design, and brand building, he leads initiatives that connect strategy, creativity, and performance for global brands such as AB InBev, Diageo, Mondelez, and Stellantis. He is the creator of proprietary methodologies like Design Score and Trade Ecosystem, which transform touchpoints into value points, combining data, behavior, and emotion to generate real results.

A specialist in shopper experience and retail marketing, he integrates trade, promotions, and data to build omnichannel ecosystems focused on increasing sales and brand value.

A specialist in retail production and operations, promotions, experience, digital assets, logistics, and events. He develops an integrated work system between the agency and partners, ensuring execution excellence in quality, innovation, technology, and sustainability, on a global scale.

A specialist in finance applied to shopper and retail marketing, he structures investment models, governance, and operational efficiency geared towards conversion and margin.