Score

Pulso

Inteligência de Decisão no momento de compra

Você realmente entende o que define a decisão do shopper no momento da compra?

Fast response from our catalysts
& personalized proposal.

O Pulso é uma pesquisa proprietária da Score e da Hibou que mapeia o comportamento real do shopper no momento da compra. A partir de uma metodologia estruturada em 4 etapas, o Pulso entrega inteligência acionável para marketing, trade e vendas, transformando dados em direcionamento estratégico.

Muitas marcas operam com dados, mas sem clareza sobre o que realmente influencia a decisão no ponto de venda. Sem essa leitura, estratégias acabam baseadas em suposições e perdem eficiência ao longo da jornada.

O Pulso resolve esse desafio ao mapear o comportamento real do shopper, conectando cultura, contexto e consumo. Investigamos como as decisões são construídas, quais fatores pesam na escolha e onde estão os pontos de ruptura ou conversão.

A partir disso, estruturamos uma leitura estratégica clara: identificamos drivers prioritários, organizamos a jornada de decisão e traduzimos tudo em recomendações práticas. O resultado é uma base sólida para orientar ações de marketing, trade e vendas com mais precisão e impacto.

Fast response from our catalysts
& personalized proposal.

Pulso
The market is full of data, but few brands truly understand what drives decisions. Pulso was created to solve this: research that transforms behavior into direction—and direction into results.
Albano Neto
Albano Neto
CSO/CCO & Partner
Score +3
Etapa 01

Cultura, contexto e tensões de consumo

Mapeamos o contexto cultural e as dinâmicas da categoria para entregar um panorama claro das tensões, motivações e padrões que influenciam o comportamento do shopper antes da decisão de compra.
Etapa 02

Comportamento e jornada real do shopper

Entregamos o mapeamento completo da jornada de decisão como ela realmente acontece, com seus pontos de contato, rupturas, influências e os fatores que direcionam a escolha no ambiente de consumo ou compra.
Etapa 03

Drivers e árvore de decisão

Você recebe a árvore de decisão do shopper com seus drivers priorizados por impacto na conversão, um diagnóstico estratégico que mostra exatamente onde atuar.
Etapa 04

Direcionamento e ativação

A entrega final é um direcionamento de ativação com recomendações práticas e priorizadas, indicando onde agir, o que ajustar e como capturar valor no ponto de decisão.
Decisão baseada em comportamento

Entenda o que realmente move a conversão e onde agir

Transformamos comportamento real em direcionamentos claros, reduzindo incerteza e aumentando a precisão das decisões no ponto de compra.

O Pulso organiza a leitura do shopper com base em evidências, não em suposições. Em vez de interpretar dados isolados, conectamos cultura, comportamento e consumo para mostrar onde estão os fatores que realmente influenciam a decisão. O resultado é uma visão estruturada do que priorizar, como ajustar estratégias e onde investir para gerar impacto direto em conversão e performance.

Criar Meu Pulso
Comece Agora

Você entende o comportamento real do shopper e como ele gera resultado?

Identifique drivers de conversão, valide direcionamentos e ative estratégias com mais precisão usando o Pulso.

Fast response from our catalysts
& personalized proposal.

Score

A brand and shopper experience agency that transforms touchpoints into genuine connections between brands and people.

2 Business Strategy & Transformation
1 Creative & Branding
3 Experience & Events
4 Promo
1 Research & Foresight
7 Retail & Trade
3 eCommerce & Performance
Consumer Behavior
Research & Insights
Brand Strategy & Positioning
Brand Experience & Activations
Omnichannel Experience Design
Shopper & Consumer Experience
Digital Coupons & Cashback Solutions
End-to-End Promo Campaigns
Promotional Strategy & Planning
Sampling & Activation Programs
Market & Trend Research
Category Management
Field & POS Execution
Multichannel CX Data
Omnichannel Strategy
Retail Activation
Shopper Experience
Trade Marketing
Data & Insights
Promotions & Personalization
eCommerce Strategy
Albano Neto
Albano Neto
CSO/CCO & Partner
Score +3
Britto Jr
Britto Jr
CEO e Partner
Score +3
Carolina Vanuci
Carolina Vanuci
CBO e Sócia
Score
Lucas Elias
Lucas Elias
COO and Partner
Score +3
Mauro Faustino
Mauro Faustino
CFO and Partner
Score +3
A specialist in shopper marketing, experience design, and brand building, he leads initiatives that connect strategy, creativity, and performance for global brands such as AB InBev, Diageo, Mondelez, and Stellantis. He is the creator of proprietary methodologies like Design Score and Trade Ecosystem, which transform touchpoints into value points, combining data, behavior, and emotion to generate real results.
A specialist in shopper experience and retail marketing, he integrates trade, promotions, and data to build omnichannel ecosystems focused on increasing sales and brand value.
A specialist in retail business development, she connects industries and retail networks in omnichannel programs that accelerate penetration, market share, and loyalty across major brands.
A specialist in retail production and operations, promotions, experience, digital assets, logistics, and events. He develops an integrated work system between the agency and partners, ensuring execution excellence in quality, innovation, technology, and sustainability, on a global scale.
A specialist in finance applied to shopper and retail marketing, he structures investment models, governance, and operational efficiency geared towards conversion and margin.
Score PART OF BIOSPHERA®

Score is a Brand & Shopper Experience company that connects strategy, creativity, and data to build experiences that drive real results for brands and retail.

In a landscape where decisions happen faster and across multiple channels, Score operates from brand building to activation, from the moment of purchase to the moment of consumption. It integrates design, strategy, and execution across marketing, shopper, and trade disciplines to deliver experiences that directly impact conversion and performance.

Join the network shaping the future of growth.

Let's Talk

Tech & AI

THE INNOVATION BEHIND TOMORROW 'S GROWTH.

Leveraging technology, data, and artificial intelligence to drive transformation.

Marketing

FROM BRAND BUILDING TO GROWTH BUILDING.

Brand building driven by culture, performance, and artificial intelligence.

Sales & Retail

TURNING CHANNELS  INTO GROWTH ENGINES.

Integrated, AI-accelerated solutions to boost channels and sales.

Consulting

SMART STRATEGIES. SUSTAINABLE GROWTH.

Leveraging AI-driven strategic intelligence to transform businesses.

IT`S
TIME
TO
REDEFINE
YOUR
GROWTH
PLAYBOOK.

© 2026
THE NETWORK FOR
GROWTH SOLUTIONS

THE NETWORK FOR GROWTH SOLUTIONS

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13. Document Management

This notice was updated on 11/24/2025.