Get to know your audience in depth

Your business only takes off if you understand what drives your audience’s decisions and desires.

Fast response from our catalysts
& personalized proposal.

The greatest risk today is making decisions without understanding the real context of your audience.

Consumer behavior is changing faster than companies can plan. New cultures emerge, new habits redefine markets, and new expectations reposition brands.

Acting without understanding these changes and how they impact your business turns decisions into bets. Mapping, a strategic solution created to translate behavior and culture, exists to eliminate that risk.

More than research, it is a decision-making tool.

Fast response from our catalysts
& personalized proposal.

Video

Learn more about Mapping, watch the video.

Now more than ever, understanding the transformations shaping consumption, culture, and people is essential to compete. Mapping turns cultural insight into actionable business strategy, revealing new territories and approaches that drive more conversions.
Kika Brandão
Kika Brandão
Founder & CEO
Estúdio Eixo

What are the deliverables of Mapping?

Deep audience understanding, cultural insight applied to business, identification of relevant behavioral shifts, and strategic positioning opportunities for marketing, innovation, and growth.

What does your business gain from Mapping?

Clarity about who your consumer truly is, confidence in strategic decision-making, anticipation of trends and cultural movements, competitive differentiation, and strategies aligned with both the present and the future.

Who is this solution for?

Brands undergoing transformation, companies that need a deeper understanding of their consumers, marketing, strategy, and innovation teams, and businesses that want to grow through cultural intelligence.

Every brand needs to understand the transformations that impact consumer behavior and culture. Is this your challenge?

We have what you need to move your business forward. Start by discovering everything about who buys from your brand.

Fast response from our catalysts
& personalized proposal.

Estúdio Eixo

We serve as a guiding light for brands, translating behaviors into business opportunities by leveraging data intelligence, agile methodologies, and the creativity of our network.

4 Business Strategy & Transformation
3 Content & Influence
2 Creative & Branding
1 Data & AI
2 Research & Foresight
Business Strategy
Consumer Behavior
Growth Consulting
Research & Insights
Community & Advocacy Programs
Content Strategy & Storytelling
Influencer & Creator Marketing
Brand Architecture & Narrative Design
Brand Strategy & Positioning
Data Analytics & Insights
Market & Trend Research
Social Listening & Real-Time Insights
Enricco Benetti
Enricco Benetti
Co-CEO e CCO
Estúdio Eixo +1
Kika Brandão
Kika Brandão
Founder & CEO
Estúdio Eixo
A specialist in brand experience and omnichannel promotional platforms, he designs models that integrate experience, content, and sales for the brands within the Biosphera ecosystem.
A behavioral specialist, she operates at the intersection of culture and strategy, guiding business evolution through a combination of collective intelligence, agile methodologies, and diverse perspectives.
Estúdio Eixo PART OF BIOSPHERA®

We combine our cultural intelligence with a data-driven vision, always seeking the hows and whys that drive people’s behavior.

We deliver solutions, connections, and new lenses for brands to navigate uncertain times.

Join the network shaping the future of growth.

Tech & AI

Marketing

Sales & Retail

Consulting

IT`S
TIME
TO
REDEFINE
YOUR
GROWTH
PLAYBOOK.

© 2026
THE NETWORK FOR
GROWTH SOLUTIONS

THE NETWORK FOR GROWTH SOLUTIONS

Want to know more about how Mapping and Estúdio Eixo can help transform your business?

Connect with our growth catalysts.

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1. Introduction

BIOSPHERA respects your privacy and is committed to protecting your personal data. Please carefully read this Privacy Notice, which describes why and how we collect and process your personal data, as well as provides details about your rights. If you disagree with any of the provisions set forth in this Privacy Notice, we recommend that you do not continue using the Website.

2. Controller Information and Contact Details

This website is controlled by B&PARTNERS PARTICIPAÇÕES LTDA., a limited liability company duly registered with the Brazilian National Registry of Legal Entities (CNPJ) under No. 20.417.203/0001-95, headquartered in the City of São Paulo, State of São Paulo, at Rua Iguatemi, No. 236, Itaim Bibi, ZIP Code 01451-010, identified in this document as BIOSPHERA. If, after reading this Privacy Notice, you still have any questions or for any reason need to contact us regarding your Personal Data, you may contact us at: privacidade@biosphera.net

3. Personal Data Collected

BIOSPHERA collects the following personal data:

  • Name;
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  • Phone number;
  • Company.

All data and information collected on the Website are voluntarily provided by users, upon prior authorization, through the forms and fields duly identified on the Website.

4. Cookie Notice

BIOSPHERA may adopt analytical data collection technologies to improve the performance and user experience on the Website. Such analytical data are anonymous, making it impossible to identify the related data subject, and are used to understand the number of unique visitors our website receives and their origin.

Google

We use Google Analytics on our website and its cookies allow Google, and not BIOSPHERA, to create advertisements based on the following data:

  • Create remarketing audiences based on demographic information and specific interests and behavior data, as well as share these lists with Google Ads;
  • Use demographic information and interest data in Google Analytics reports;
  • Create segments based on interest data and demographic information.

5. Why We Collect or Process Your Data

We will only use your personal data if permitted by law. The personal data collected will be used for the following specific purposes:

  • To establish commercial contact between the parties;

6. With Whom We Share Your Personal Data

We will not share your personal data with anyone who does not work directly for BIOSPHERA or who does not provide data storage services to BIOSPHERA, except in cases where the contracted service or product inherently involves the sharing of your data, or where sharing or disclosure to federal, state, or municipal public administration bodies is mandatory, including due to court orders, as provided for in laws, rules, decrees, or regulations. Your personal data will never be sold or assigned to third parties and may only be made available or disclosed for the purposes defined in this Privacy Notice.

7. Legal Bases for Processing Personal Data

Data Protection Legislation requires us to meet certain conditions before we are permitted to use your data in the manner described in this notice, including having a legal basis for processing. The legal basis for processing will be as follows:

  • Consent. You have given us your consent to process your personal data for a specific purpose.

8. Transfers to Other Jurisdictions

The use of our Website does not involve the transfer, storage, or processing of your personal information outside Brazil.

9. Information Security

BIOSPHERA stores and maintains the collected personal data in secure and controlled environments, allowing access only to employees who effectively need access to such information for the execution of contracts entered into with BIOSPHERA and for the purposes set forth above, employing appropriate security systems and technical, physical, and managerial procedures to safeguard the confidentiality, integrity, and availability of the information. Unfortunately, the transmission of information over the Internet is not completely secure and although we do our best to protect your personal data, there are security risks in transmitting your data from your device to our Website. Once we receive your information, we will use strict procedures and security features to prevent unauthorized access.

10. Data Retention

Personal data will be retained for the period necessary to fulfill the purposes defined in this Privacy Notice.

11. Your Rights

Under certain circumstances, you may have the following rights under data protection legislation regarding your personal data:

  • Right to confirm the existence of processing of your personal data;
  • Right to request access to your personal data;
  • Right to request correction of your personal data;
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  • Right to request restriction of processing of your personal data;
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  • Right to information about public and private entities with which data may eventually be shared;
  • Right not to consent to the provision of data and to be informed about the consequences of such refusal;
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  • Right to file a complaint against the Controller before the Brazilian National Data Protection Authority.

If you wish to exercise any of these rights, please contact the Personal Data Protection Officer.

12. Requests and Complaints

If, after reading this Privacy Notice, you still have any questions or for any reason need to contact us regarding your Personal Data, you may contact us at: privacidade@biosphera.net

13. Document Management

This notice was updated on 11/24/2025.