Ampfy

The Missing PortrAIts

Piracanjuba transformed its packaging into a nationwide search network, using AI to update portraits of missing people and increase their chances of being found.

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No Brasil, uma pessoa desaparece a cada seis minutos, deixando famílias em uma dolorosa busca por respostas. Em um país de dimensões continentais, onde vastas regiões não têm acesso confiável à internet, disseminar informações se torna um enorme desafio — especialmente em áreas remotas, onde o isolamento aprofunda o silêncio.

Presente em mais de 80% dos lares brasileiros, a Piracanjuba é mais do que líder de mercado — faz parte do dia a dia de milhões de pessoas em todo o país, chegando a lares até mesmo onde a internet não chega. Essa ampla presença, construída ao longo de décadas de confiança, ofereceu uma oportunidade única de gerar impacto social real.

Guiada por seu propósito, “Fazer bem o que faz bem”, a Piracanjuba se uniu ao Instituto Mães da Sé para ajudar a trazer pessoas desaparecidas de volta ao olhar do público. Utilizando Síntese Probabilística de Imagens orientada por AI, a marca atualizou retratos de pessoas desaparecidas que estavam há anos desatualizados e os imprimiu em mais de 300 milhões de embalagens de leite, transformando um produto presente no cotidiano dos brasileiros em uma poderosa ferramenta de conscientização e reconhecimento.

A iniciativa é um reflexo direto do propósito da Piracanjuba — usar sua ampla presença não apenas para levar produtos aos lares brasileiros, mas também para fazer uma diferença significativa na vida de famílias de todo o país.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library in London.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since 1966.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library in London.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since 1966.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library in London.

It has survived not only many decades, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised thanks to these sheets and more recently with desktop publishing software like Aldus PageMaker and Microsoft Word including versions of Lorem Ipsum.

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Now more than ever, understanding the transformations shaping consumption, culture, and people is essential to compete. Mapping turns cultural insight into actionable business strategy, revealing new territories and approaches that drive more conversions.
Kika Brandão
Kika Brandão Founder & CEO
Estúdio Eixo
Lorem ipsum dolor sit amet

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library in London.

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    Lorem Ipsum is simply dummy text of the printing and typesetting industry.

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    Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library in London.

    Lorem Ipsum is simply dummy text of the printing and typesetting industry.

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  • Lorem Ipsum is simply dummy text of the printing and typesetting industry, lorem Ipsum has been the industrys.

300 milhões+

embalagens distribuídas

8

pessoas desaparecidas encontradas

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since 1966.
US$ 10 milhões+

em mídia espontânea

30 +

variações de embalagem

90,2 %

dos lares brasileiros alcançados pela presença da marca

19

retratos atualizados na primeira fase

50

novos retratos na segunda fase

  • Bronze — Cannes Lions 2025 Bronze Cannes Lions · Creative Data · 2025
  • Silver — Clio Awards 2025 Silver Clio Awards · Creative Use of Data · 2025
  • Bronze — The One Show 2025 Bronze The One Show · Creative Use of AI · 2025

Agency

Executive Production

  • Piloto

Music / Sound Production Company

  • A9 Sound

Post-Production Company

  • Fiteiro

Animation

  • Ivan Franco
  • Karen Zlochevsky
  • Victor Further

Art Direction

  • Marcus Vinicius Souto

Chief Creative Officer

Copywriting

  • Claudio Henrique Mendonça

Creative Direction

  • Fabio Guimarães

Direction

  • Alexandre Chalabi
  • Daniel Soro

Editing

  • Wudd Wudd

Executive Creative Direction

  • Bruno Érnica

Production

  • Felipe Rios

Social Media

  • Vivian Freitas

Strategy

  • Michel Nepomuceno

Strategy Direction

  • Augusto Leme

CCO

Executive Production

  • Carol Godoy

Account

  • Bianca Menezes
  • Camilla Martuscelli

Account Direction

  • Carol Nogueira

AI Forensic Expertise

  • Hidreley Diao

Brand Marketing Direction

  • Lisiane Campos

Brand Marketing Management

  • Juliana Sousa
  • Juliana Morato
  • Nathalia Leão

CBO

  • Guilherme Brum

CMDO

Commercial Direction

  • Regina Knapp

COO

Executive Production Assistance

  • Willian Sousa

Executive Production Direction

  • Natalia Souza

Media Management

  • Camila Sena
  • Marina Ramalho

Project Management

  • Ligia Bernardo
  • Marco Ettore
  • Marília Raffaeli

Senior Project Management

  • Roberta Frederico
Ampfy

An independent communication agency that combines strategy, creativity, and media to forge authentic connections between brands and consumers.

Since our founding in 2011, we have built our work on solid strategy, innovative creativity, and precise media. We started as a digital agency and expanded across every channel that connects brands with consumers.

Today, we are a team of more than 240 people, each bringing unique skills and enthusiasm. We passionately collaborate with clients across diverse industries, remotely, at their facilities, or from our headquarters in São Paulo.

Andre Chueri
Andre Chueri
Partner & CEO
Ampfy
Douglas Bocalao
Douglas Bocalao
Partner & Chief Operations Officer
Ampfy
Fred Siqueira
Fred Siqueira
Co-Founder & Creative
Ampfy
Gabriel Borges
Gabriel Borges
Co-Founder & Strategy
Ampfy
Luciana Bastos
Luciana Bastos
CPCO & Partner
Ampfy
Sergio Brotto
Sergio Brotto
Partner & Chief Media and Data Officer
Ampfy
Sidnei Egami
Sidnei Egami
Partner & Chief Financial Officer
Ampfy
A specialist in business management and relationships with major advertisers, he leads Ampfy as a contemporary agency that integrates strategy, creativity, and media into a single hub.
A specialist in integrated operations for communication agencies, he ensures that processes, teams, and technologies work in synergy to deliver complex campaigns with quality and efficiency.
A specialist in integrated creativity, he leads ideas that combine storytelling, experience, and technology, building contemporary campaigns with strong cultural and brand impact.
A specialist in innovation and brand strategy, he articulates technology, culture, and creativity to build communication and initiatives that connect consumer journeys and business.
A specialist in people management for communications, she creates culture, diversity, and development strategies that strengthen creative talent in a more human and collaborative environment.
A specialist in media, data, and channel planning, he leads connection architectures and the management of large budgets that amplify creative impact and elevate campaign performance.
A specialist in finance for communications, he models investment, control, and profitability structures that ensure the sustainable growth of Ampfy and the Biosphera ecosystem.
Ampfy PART OF BIOSPHERA®

Since our founding in 2011, we have built our work on solid strategy, innovative creativity, and precise media. We started as a digital agency and expanded across every channel that connects brands with consumers.

Today, we are a team of more than 240 people, each bringing unique skills and enthusiasm. We passionately collaborate with clients across diverse industries, remotely, at their facilities, or from our headquarters in São Paulo.

Join the network shaping the future of growth.

Let's Talk

Tech & AI

The innovation behind tomorrow's growth.

Leveraging technology, data, and artificial intelligence to drive transformation.

Marketing

From brand building to growth building.

Brand building driven by culture, performance, and artificial intelligence.

Sales & Retail

Turning channels into growth engines.

Integrated, AI-accelerated solutions to boost channels and sales.

Consulting

Smart strategies. Sustainable growth.

Leveraging AI-driven strategic intelligence to transform businesses.