Estúdio Eixo
Zygon

New Agro
Report

In the New Agro Report, we investigate how agribusiness is transforming consumption, behavior, and culture in Brazil, revealing trends, cultural codes, and strategic opportunities for brands.

Understand Brazil’s new cultural powerhouse

Agribusiness is no longer just an economic sector. Now, it's behavior, consumption, and cultural influence.

Discover how the New Agro is redefining lifestyles, consumption, luxury, and influence in contemporary Brazil.

Fast response from our catalysts
& personalized proposal.

Agribusiness has become one of Brazil’s greatest cultural, economic, and behavioral forces. More than production, the New Agro drives consumption, aesthetics, entertainment, technology, and new symbols of status and identity.

The “New Agro” study investigates how the growth of agribusiness has transformed cities, habits, consumption, and cultural repertoires — especially in Brazil’s Midwest and the countryside of the Southeast region.

The research connects economic data, digital behavior, cultural codes, and emerging trends to reveal the rise of a new Brazilian elite: younger, connected, aspirational, and driven by its own aesthetic identity.

From the luxury real estate market in Goiânia to the cultural phenomenon of Balneário Camboriú, passing through country influences, the digitalization of rural life, and the growth of Agro 5.0, the study shows how agribusiness has come to occupy a central role in Brazil’s collective imagination and consumption landscape.

More than just understanding the sector, “New Agro” helps brands identify opportunities for positioning, communication, and cultural connection within one of Brazil’s fastest-growing and most relevant markets.

Fast response from our catalysts
& personalized proposal.

Report Novo Agro
What the study reveals

Agribusiness has become mainstream. Yet, it is still poorly understood by brands.

Understand how New Agro is redefining consumption, identity, and cultural influence in Brazil.

Agribusiness is shaping a new consumer elite

Economic transformation and emerging centers of influence
The growth of agribusiness has fostered the rise of a new Brazilian consumer class—young, connected, and with increasing purchasing power. Regional cities are becoming new centers of wealth, investment, and influence.
Economic Power
Expanding income and purchasing power.
Emerging Hubs
The rise of new regional centers of development and influence.
Premium Market
Growing demand for premium products and experiences.
Investments
Expansion across real estate, automotive, and service industries.

Agribusiness has become a cultural phenomenon

Aesthetics, behavior, and social influence
Novo Agro has evolved beyond production and business. Today, it shapes music, fashion, entertainment, architecture, social media, and lifestyles, creating new cultural codes that influence contemporary Brazil.
Contemporary Country Style
Agribusiness aesthetics are becoming mainstream.
Entertainment
Music, festivals, and live experiences amplify cultural relevance.
Rural Creators
New voices are shaping trends and consumer behavior.
Identity
Agribusiness increasingly represents status, belonging, and aspiration.

Opportunities for brands and businesses

How to build relevance within Novo Agro
The study identifies trends, consumer behaviors, and strategic territories that help brands develop stronger positioning, communication strategies, and business opportunities within one of Brazil's fastest-growing markets.
Positioning
New territories for brand building.
Communication
Emerging cultural languages and codes.
Products & Services
Consumer demands shaping new offerings.
Partnerships
Opportunities through events, creators, and communities.
New Agro is no longer just about production and commodities. Today, it influences aesthetics, behavior, consumption, entertainment, and new status symbols in Brazil.
Kika Brandão
Kika Brandão
Founder & CEO
Estúdio Eixo
Proprietary Research

A new lens to understand whats redefining Brazil

The Novo Agro Report combines data, cultural analysis, and strategic intelligence to explain how agribusiness has evolved beyond an economic sector to become a driving force behind behavior, consumption, and identity.

By connecting emerging trends, cultural signals, and market opportunities, the report helps organizations build more relevant strategies in one of Brazil's most dynamic ecosystems.

Economic Power

Agribusiness drives new economic hubs

The Novo Agro Report reveals how agribusiness drives markets, shapes consumer behavior, and creates strategic opportunities for brands.

Fast response from our catalysts
& personalized proposal.

Estúdio Eixo

We serve as a guiding light for brands, translating behaviors into business opportunities by leveraging data intelligence, agile methodologies, and the creativity of our network.

4 Business Strategy & Transformation
3 Content & Influence
2 Creative & Branding
1 Data & AI
2 Research & Foresight
Business Strategy
Consumer Behavior
Growth Consulting
Research & Insights
Community & Advocacy Programs
Content Strategy & Storytelling
Influencer & Creator Marketing
Brand Architecture & Narrative Design
Brand Strategy & Positioning
Data Analytics & Insights
Market & Trend Research
Social Listening & Real-Time Insights
Enricco Benetti
Enricco Benetti
Co-CEO e CCO
Estúdio Eixo +1
Kika Brandão
Kika Brandão
Founder & CEO
Estúdio Eixo
A specialist in brand experience and omnichannel promotional platforms, he designs models that integrate experience, content, and sales for the brands within the Biosphera ecosystem.
A behavioral specialist, she operates at the intersection of culture and strategy, guiding business evolution through a combination of collective intelligence, agile methodologies, and diverse perspectives.
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We combine our cultural intelligence with a data-driven vision, always seeking the hows and whys that drive people’s behavior.

We deliver solutions, connections, and new lenses for brands to navigate uncertain times.

Join the network shaping the future of growth.

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IT`S
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GROWTH
PLAYBOOK.

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