Just A Little Data

Consumer Purchase Intelligence

The truth of retail consumption

Need to understand purchasing behavior in retail? Turn receipts into intelligence.

Fast response from our catalysts
& personalized proposal.

Major brands sell through retail but lose visibility into real consumption. Consumer Purchase Intelligence turns receipts into structured data and reveals behavior by product, store, region, and period, while also identifying promotion sensitivity and basket patterns with precision.

Consumer Purchase Intelligence operates as a promotional platform for large brands that need to understand real consumption. Consumers participate, submit their receipts, and receive rewards. The reading technology transforms receipts into purchase data.

With this, companies can see how, when, and where their products are purchased, which items they appear with in the basket, what the average ticket is, as well as frequency and recurrence. It also enables measuring price sensitivity, identifying brand switching, and seasonal patterns.

The key differentiator is reliability: it doesn’t depend on what consumers say, but on what they buy. At scale, the dataset makes it possible to map entire categories and generate deep insights for decisions in marketing, pricing, distribution, and product strategy.

Consumer Purchase Intelligence
Research shows intent. Receipts show reality. This product turns real purchases into intelligence for strategic decision-making.
Denys Fehr
Denys Fehr
Founder & CEO
Just A Little Data
01

Incentives and receipt capture

Promotion and user journey designed to drive participation and consistent collection, with opt-in and clear reward rules.
02

Data reading and validation

OCR extracts products, prices, date, and location. Rules and validations reduce errors and fraud, ensuring data quality.
03

Structuring and taxonomy

We standardize items, brands, and categories, connect attributes, and build an analytical view ready for exploration.
04

Behavioral and category analysis

Basket, frequency, price sensitivity, regionality, seasonality, and brand switching patterns, with cuts by store and region.
05

Dashboards and recommendations

Delivery of insights and reports to guide promotions, assortment, distribution, and strategy, with a continuous or seasonal view.

Do you know how your consumer really shops in retail?

Turn receipts into real purchase data and uncover patterns in behavior, basket composition, and promotion sensitivity.

Fast response from our catalysts
& personalized proposal.

Just A Little Data

Consulting that transforms data into real growth by uniting strategy, CRM, tech, and AI with execution to generate measurable results and accelerate performance.

3 AI & Digital Advisory
1 Automation & Emerging Tech
6 Business Strategy & Transformation
8 Data & AI
4 Media (Awareness & Performance)
2 Promo
1 Research & Foresight
4 eCommerce & Performance
AI Advisory & Governance
Digital Ethics & Responsible AI
Digital Transformation & Roadmap
Process Automation & Agents
Business Strategy
CX Data & Client Service Orchestration
Consumer Behavior
Growth Consulting
Research & Insights
Strategic Sprints
AI Strategy & Applied Intelligence
Data Analytics & Insights
Data Engineering & Architecture
Data Platforms (CDP, DMP, Data Lake)
Data Strategy & Governance
GenAI Applications
Machine Learning & AI Development
Predictive Analytics
Cross-Channel Media Orchestration
Growth Experimentation & Test Culture
Measurement, Attribution & MMM
Performance & Commerce Media
CRM-Integrated Promo Journeys
Digital Coupons & Cashback Solutions
Market & Trend Research
CRM & Loyalty
Data & Insights
Performance Media
Promotions & Personalization
Denys Fehr
Denys Fehr
Founder & CEO
Just A Little Data
A specialist in Data, Analytics, and CRM, he transforms fragmented data into analytical products, predictive models, and personalized customer journeys that drive sustainable growth.
Just A Little Data PART OF BIOSPHERA®

We combine strategy and operations to turn data into decisions, relationships into performance, and technology into growth through four integrated pillars: Data & Analytics, CRM Data-Driven, Tech, and AI.

We start by understanding the business to design solutions that connect diagnosis, planning, and execution. More than isolated deliverables, we build capabilities that help companies operate with greater clarity, efficiency, and impact—turning information into strategy and strategy into results.

Join the network shaping the future of growth.

Tech & AI

Marketing

Sales & Retail

Consulting